Sunday, August 9, 2009

Form follows funkshun.


I'm in love this new W+K spot for Nike's Hyperize Shoe. The quality of the production, the track, the sheer fun of it all. Classic W+K. What really excites me, though, is thinking about how this quality of communication is going into what used to be considered alt or fringe media channels. The form is what it needs to be, not 30 seconds in a pod. This is work that comes from being within.

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