Thursday, May 21, 2009

Paul rants on social media crapola.


Love this cathartic post by Paul Isakson. Go read it.

As I tweeted a couple weeks back, "Everything is new to those with no sense of history." There's still much we can all learn from one another as we grow a new community-organizer model of brand development. To all my socmed expert friends out there, you'll find kindred spirits in the minds of Ogilvy, Caples, Gossage and Abbott, to name but a few. Study them. You may gain a new respect for the craft you practice.

And, please, let's not do this anymore, okay?

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