Friday, April 3, 2009

Notes from The Happy Soul Industry.

I was reading Steffan Postaer's novel, "The Happy Soul Industry," this afternoon and came across a paragraph so absolutely attuned to the raging debate about personal brands that I had to stop and tweet about it.

"There was something chilling about a society where a human being cultivated an image in lieu of personality, a brand instead of a soul." Or, to paraphrase: work on your soul, your brand will follow.

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