Thursday, February 12, 2009

Oh, go ahead, Touch yourself. You know you want to.

From Om Malik comes a happy post about the continued robust growth of the iPod Touch. Here's a tease:

On the day I give up on my iPhone and trade it in for the iPod Touch, AdMob, a mobile advertising startup released its report that shows a big uptick in the mobile Internet usage via WiFi in the month of January 2009. According to AdMob, Apple devices generated 28% more requests (1.2 billion) in January versus December 2008. The iPod touch growth outpaced iPhone growth and now represents 40% of Apple requests, up from 20% in September 2008.

* The U.S. states that generated the most Mobile Internet via WiFi traffic are California with 18 percent, New York with 14 percent, and Texas with eight percent
* Number of worldwide requests increased 8% month over month to 6.8 billion.
* The G1 (HTC Dream) was the number 18 device in the US with 0.9% share in December. Android has 3% Operating System Share in the US.
* Nokia and Sony Ericsson are the number two and three handset makers in Western Europe, with 22% and 17% share, respectively.
* Nokia dominates the smartphone category with 11 of the top 15 devices.
* Worldwide the Windows Mobile OS has 8% share of smartphone requests.

Source: AdMob Metrics Report, Jan 2009.

This is a trend that is only gathering momentum. In Western Europe, Apple’s iPod Touch had 10 percent share of the total requests, while on a global scale it accounted for 7.4 percent of the total requests.

You can read the whole thing here.

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