Wednesday, January 28, 2009

New case study in the making.

I need to spend more time thinking about, pondering, writing on this. And will. But, for the time being, just to telegraph the thought: Porsche, Audi, Volkswagen. Keep an eye on them. Watch the action through this economic shakeout. These three companies (now two) have long been the masters of disciplined design thinking when it comes to all things branding. They are making bold moves right now. And, as always, they are true to brand character. There is no substitute.

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