Thursday, October 30, 2008

To all those who thought the downturn would kill iPhone sales, think different.

According to this Comscore study, which explored the demographics of iPhone owners, while 43 percent of iPhone owners earn in excess of $100,000 annually, the strongest growth in users is coming from those earning less than the median household income, particularly since the launch of the iPhone 3G. iPhone adoption since June 2008 rose 48 percent among those earning between $25,000 and $50,000 per year and by 46 percent among those earning between $25,000 and $75,000. These growth rates are three times that of those earning more than $100,000 per year. Overall, iPhone penetration grew 21 percent.

“As an additional household budget item, a $200 device plus at least $70 per month for phone service seems a bit extravagant for those with lower disposable income,” said Jen Wu, senior analyst, comScore, the report’s author, in the press release. “However, one actually realizes cost savings when the device is used in lieu of multiple digital devices and services, transforming the iPhone from a luxury item to a practical communication and entertainment tool.”

I think today about how I use my $300 Touch as a go anywhere pocket computer, and I marvel thinking back to the early '80s when I used to happily schlep my 28 lb., $1500, dual floppy, 9" green screen Kaypro II through airports. Ah, the sound of all that metal sliding and then slamming into the divider of the overhead storage bin as the plane would brake to a stop. What memories.

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