Friday, August 1, 2008

Gotta love a 2.0 guy who makes his case quoting Truman.

I stumbled upon this post by Drew Neisser in Ad Age where it was published as a CMO insight column. Wanted to share it here for anyone interested in making sense of branding/advertising in a 2.0+ world. Refreshingly grounded. Like comfort food for your mind.

1 comment:

Drew Neisser said...

Thanks Scott. Been a Truman fan since reading McCullough's biography but never realized until recently that his wit could be applied to marketing. Cheers,
Drew