Sunday, June 29, 2008

With rare and disarming candor, Wal-Mart adds asterisk to brand.

Thanks Michael Parekh for the point to this article in The Wall Street Journal reporting on the supposed plan by Wal-Mart to unveil a new corporate logo.

Okay, I know it may be a cheap shot on my part, and certainly speaks to my bias, but, really, isn't that an asterisk?!?!! And doesn't that just scream "buyer beware?" Or at least, "certain conditions apply."

All I can say is, Thank you Wal-Mart (err, now Walmart). Your candor is refreshing. Forewarned is forearmed.

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