Thursday, May 1, 2008

In praise of the autopilot.

Green Mountain stepped up again this morning and over-delivered. And the stock price is ramping up accordingly. This is one of those brands, like Apple, Chipotle, Google, Corning, VF, that just continues to keep it's eyes up on the horizon, trudging patiently along its own clearly envisioned path. I don't want to over-think investments like these. In fact, thinking is my number one enemy in such cases. I'm happy to have pushed the autopilot button on these brands. And I have no plans to take back the stick anytime soon.

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