Wednesday, April 16, 2008

I have seen the future.

Very worthwhile discussion happening at Paul Isakson's blog on the subject of the future of advertising being design.

Yes and no, is my take. Yes, we will see designers continue to take a leading role in terms of problem solving and bringing design thinking/media agnostic creativity to the fore. But the control is clearly already in the hands of the consumer, not the advertisers or their agents, be they advertising or design folks.

We should be focusing less on who leads the revolution from our side and figure out how to pay due respect to the person who's standing over there, reins already in hand, patiently waiting for us to wake up and smell the coffee and get to work solving her problem. She's only going to wait so long. Today, she has options.

No comments: