Wednesday, March 26, 2008

This brand travesty bears public shaming.

I just watched Keith Olbermann rip Wal-Mart a new one, and with good reason. In case you haven't heard or read it yet, Wal-Mart recently sued a former employee to recover costs it paid out for medical expenses incurred after she was broadsided by a semi and left brain damaged.

The victim was awarded $477K from the trucking company at fault. And Wal-Mart, ever on the hunt for ways to cut costs, swooped in to lay claim to the tune of $440K. Wait, it gets more heartless. The woman's husband, who remains committed to his wife, recently divorced her so she could qualify for additional government benefits.

I feel horrible for this woman and her husband. And anyone close their family. I'm also sad for friends of mine at The Martin Agency who have worked really hard over the last year to try to restore Wal-Mart's image even a little bit via their efforts at brand advertising. This bonehead, cruel, evil action undoes all that. And more.

Sorry Steve, Mike, but I'm going to have to stay away from Wal-Mart.

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