Tuesday, January 15, 2008

Fools in love?

Interesting debates across the web and throughout Adland about how screwed up Wendy's brand has become of late, for many reasons. I wonder if the self-appointed Czar of Lovemarks, Kevin Roberts, really appreciates how off-the-mark the current work is? What is Wendy's brand promise these days? Can you say? Is anybody lovin' it?

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