Friday, January 4, 2008

Burritos on sale today?

Looking at jobs data, and anticipating the usual knee-jerk ass-whooping (jerk-whooping?...no, that just makes me think of Bush) of Casual Dining Sector stocks, today could set up as a nice bargain shopping day for Chipotle.

Of course, I could be wrong. It's happened before.

2 comments:

Trading Goddess said...

While adore burritos, and eat them for breakfast (not the breakfast kind mind you!), I do not care for Chipotle. However, it appears I am the only one on the planet who does not like that place.

White rice with parsley????

Scott Crawford said...

Teeg,

It's the whole brand enchilada (pun intended). These kinds of God-in-the-details, disciplined deliveries of brand promise are rare. Steve Ells knows what he's doing. He's not going to trip himself up going after growth. Meticulous.

If you're terribly bored, waiting for your nails to dry, you might check out this video for some additional insight. Goofy, yes. But shrewd.