Thursday, December 6, 2007

Nike breaks 1st new spot from CP&B

So what if it's telegraphic. I still had to watch. The premise is simple. The switch-up in pacing at the end functions perfectly to make you hunger for a change in motivation. No turning away form this one. No, it's not on the level of W+K insight of years past, but no point wasting breath beating that one up anymore.

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