Sunday, December 2, 2007

Mr. Softy to throw out bags of $$$ in attempt to fend off Apple & Google

From Monday's AdAge:

As it feels the heat from competitors such as Apple and the aforementioned search giant, Microsoft is planning an ad carpet-bombing to hype its consumer products beginning next year. Company executives are hearing pitches from four agencies -- including agency of record McCann Erickson and industry darling Crispin Porter & Bogusky -- for a campaign backed by a $200-million-to-$300-million media blast.

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