Saturday, December 15, 2007

Good problem to have.

As Seth Godin observes in this post, it's becoming more and more common to see packs of MacBooks when you pop into a Starbucks or Caribou. It wasn't so long ago that we few roving Mac users would salute upon seeing one another, almost like 911 drivers of old.

But those days are gone (making us long term investors happy as well as less elitist). As Seth points out, the next big challenge for Apple will be not losing the cool factor as the brand becomes even more mainstream and ubiquitous.

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