Wednesday, November 28, 2007

Mad Ave gets tattoos

You know it's time to turn tail and run from a trend when 7-Eleven starts embracing it as a mainstream component of their ads.

From LATimes:
The 7-Eleven store chain recently started selling an energy drink called Inked, aimed at people who have tattoos or those who want to think of themselves as the tattoo type. The company plans to sell the drink at motorcycle rallies and tattoo conventions.

"We wanted to create a drink that appealed to men and women, and the tattoo culture has really become popular with both genders," said 7-Eleven's manager of noncarbonated beverages, Michele Little. "The rite of tattoo passage isn't only limited to the young, but also to those who think and act young," she said.

Can you say laser removal?

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