Friday, November 30, 2007

Best example yet of old and new media crossover

I love this execution of Mac vs PC. Not just for the consistency of brand character --the restraint and simplicity-- but for the wonderful guiding light example of how a campaign can transcend from old to new media.

I've always been a proponent for using the medium as an active player in the drama. It's an underutilized asset. Here, TBWA/Chiat shows the exponential gain possible when you leapfrog from one medium into another with an obvious tip of the hat to the medium's main stakeholders, its audience. Enjoy.

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