Monday, November 5, 2007

The age of co-creation

Just commented on what should be a good thread on the twists and turns taking place in marketing/media as we transition from old to new, from monologue to dialogue, from traditional pushing it through the pipe to co-creation. Scary times of huge opportunity.
And amidst all this, the writers' strike, which, as Andreessen points out, fits right in.
Big collisions in the offing as Open meets old systems that don't know how to not be closed.

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