Monday, April 23, 2007

Google it some more

As I was pondering the verb and it's potential, Millward Brown was busy tabulating and came out with the news today that Google has ascended to the #1 most valuable brand slot, while Mr. Softie has slid to #3. The contrast between the two brands, their value sets and the ways they manifest those values in the marketplace, couldn't be more dramatic. Hopefully Google can maintain its everyman cause and pure mission to serve, even as it continues to digest and puke out a new ad monster.

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